"The three things that we do for these people are we help them make it easier for them to get ready for tax time. Rental property owners have to fill out a schedule E. It's a huge pain even if you use an accountant. We make it a lot easier for them to do that. Number two is we make it easier for them to see how much they're really making on their rental properties. People are in this to make money but a lot of them don't actually know how they're netting out at the end of the day. We make it easy to see that in just a couple of clicks. And number three, we help them stay on top of all of their key monthly rental income and other information about their tenants. So all together helping them organize all their rental property information in one place." The package sells for under a hundred dollars. Intuit is also out with the 2006 edition of Quicken. Among the new features…easier ways to track and see where your money is going….directly from the check register.
"So for example, you can see how much you're spending on coffee in the last 30 days, right from the register, one click away, instead of having to go to the reports and customize them to see what you're spending." The company still faces tough competition in that category from Microsoft's Money. Bloomberg Boot Camp, I'm Fred Fishkin.