"It comes with software that lets you take your video and put yourself next to Tony Hawk. So if I'm skateboarding in my backyard, I can edit my video and be right next to Tony Hawk and make it look like we're skateboarding together. Cause that's what skateboarders do…they film each other doing tricks and doing jumps and skating together." Digital Blue has partnered with American Idol in selling a camcorder for singing performances. About the new competition, Hall says….
"The bigger companies are now following us, which is fine, cause we make better products. But there's a lot of competition now because we're all seeing the same research, which is, kids are leaving traditional toys at a younger age and they're getting into electronics." All of these camcorders for kids can use SD memory cards to expand their memory …and they're all priced at under a hundred dollars. Bloomberg Boot Camp, I'm Fred Fishkin.