"Well there's going to be a huge demand without question for the console. In terms of how much of a shortage, well hopefully we'll be able to fill demand as much as it pops up. The way that we've built our systems, we're going to do more of an on demand model as opposed to retailers having to wait two to three weeks" Is there a danger, some danger, of sticker shock? Not only is the 360 the most expensive game console to date, but the games themselves, developed for it are more expensive. "We actually have a whole range of prices. So if you look at it from all the games that are available for the system, first of all you can run a whole host of original Xbox games, which we have price points down to Platinum hits all the way down at 19.99, all the way way up to traditional pricing, which is 50 to 60 dollars." Microsoft will have the next generation console market to itself until Sony comes out with the Playstation 3…scheduled for next Spring. Henson says he's confident…the 360 will start in front and stay there. Bloomberg Boot Camp, I'm Fred Fishkin.