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Sony Pushes Memory Stick

Techstination feature for Thursday, June 24, 1999

Sony wants you to get on the stick. The Memory Stick. I'm Fred Fishkin with Bootcamp, a report on computers and technology. Once again, Sony is going its own way when it comes to new technology. And that's not necessarily a bad thing. This time, the consumer electronics giant is pushing the Memory Stick as the storage device of the present and the future. Sony's Dan Nicholson...

"Now Memory Stick is a flash memory that comes from Sony and the interesting part of this technology is it's the only flash memory that can be not only copy protected, but also is AV centric. In other words, it's not based solely on the computer. We envision Memory Stick as a solid state memory format to be used in audio-video products such as digital still cameras, PCs, but also we envision it for things like phones, VCRs, and even HI-FI products in the future. So right now we're showing this as a digital imaging tool, but we also have bigger plans for it in the future."

It's about the size and thickness of a stick of gum and is being used in Sony's latest digital cameras and PCs. Pop it out of the camera and plug it right in to a PC or into an electronic picture frame... the CyberFrame...

"Now this is a really revolutionary product. This shows you the versatility of memory stick. You simply slide the stick right into this picture frame. This can sit right on your desk or at home in the office. This plays back hundreds of still pictures as you can see here. But it can also play back the sixty seconds of audio and video I told you about. So you can shoot a little movie, up to sixty seconds, and actually play it back right on your desk."

The CyberFrame does slide shows too and turns on with a wave of your hand. Ready for this? The price, about eight hundred dollars.