"Well children love to play with their parents' cameras. Always have. It's always been a major feature. But they can't play with a digital camera because if they drop it, it breaks. Now we have one where the child can play with it, if they drop it, it doesn't break, single button, easy to use." And the photos can be transferred to a PC? "Photos can be transferred to a PC, absolutely." You're also making a digital song and story player that can download content from a content store. Kind of sounds like an iPod and iTunes… "Again, it is an MP3 player that's really for the pre-school child, the child that mom doesn't want touching her iPod because if they drop it, again, they'll break it. This is safe, the child can drop it and yet we have mom approved content." There are special headphones for kids….and the device can plug into a sort of boom box with external speakers. The digital camera and music player are scheduled to go on sale this summer for about 70 dollars. Bloomberg Boot Camp, I'm Fred Fishkin.