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Bigger Screens, More Megapixels

Boot Camp feature for Wednesday, March 1, 2006

Bigger screens, more megapixels…new digital cameras are on the way. Bloomberg Boot Camp, a report on today's technology. Canon…the number two digital camera maker in the U.S. market, behind Kodak…has announced a new line-up of cameras that will arrive this spring. Director of media and customer relations Chuck Westfall…says the model that best symbolizes the direction of the line is the Power Shot A540….

"This is a camera that replaces the current A520. Now the 520 camera had 4 megapixel resolution with a 1.8 inch screen and a 4X optical zoom. This camera, at virtually the same price, is going to have 6 megapixel resolution and a 2 and a half inch screen to go with that 4 times optical zoom lens. So it's definitely a significant step up in capability." And the importance and why consumers want a bigger screen? "Well by having the bigger screen, first of all, it does make the picture a lot easier to see when you're composing it. And also it makes the text on the screen, to be able to check the settings, a lot bigger and easier to read. And the research that we've had from the focus groups that we've conducted is that anything that makes the cameras easier to use is welcome."

Amid stiff competition, Canon is adding other new features to some models. The SD700 will have optical image stabilization…while the SD430….will add the ability to send photos wirelessly from one camera to another. Bloomberg Boot Camp, I'm Fred Fishkin.