"It's our second generation Real Photo Technology. So it gives ultra high sensitivity. They capture finer detail by virtue of reducing the amount of electronic noise or buzz like on a TV in a picture. And helps them take a cleaner image. So now they've expanded their photographic range to really be able to capture low light settings, pictures with true color, natural looking facial features . And with a battery life of 500 shots per charge, it lets you take a lot of pictures." FujiFilm is touting the technology as being able to capture the moment as your eyes see it. The company has opted, for now at least, not to add features like built in wireless connectivity. The F30 is a six megapixel camera…that seems to be the sweet spot this year…with nearly 50 new six megapixel models announced by camera makers last month.