"It's a free service available to anyone who can access the Web from their phone. And as you would imagine when it comes to phones in the Internet, one size does not fit all. So that's why our new search and browsing services automatically adapt Web pages for any mobile screen." AOL faces competition in the mobile browser business from Opera and others. And when it comes to mobile search… it faces off with Google. How does AOL plan to win?
"The search services that AOL offers are not limited to just the general Web search. We also have shopping search and local search. All of these search services when they bring up results from the general Internet, they are right sized for your mobile device. So we know the phone that's in your hand. We re-size the graphics and we display the text in an easily readable format." AOL has also made its MapQuest service easier to use on cell phones…and plans a new GPS navigation service as well. Bloomberg Boot Camp, I'm Fred Fishkin.