"I think that the success of any console is going to depend on the software content that is going to be put into the system itself. And I think that we are going to be coming out with a variety of compelling entertainment content for the PlayStation 3 that is going to ensure once gain that we are going to take the leadership position in this next generation, as we have done with PlayStation and PlayStation 2, which, by the way, were not the first consoles to market in each of those generations." Will it be a closer battle this time? "We're very confident in being able to keep the market share that we've established for ourselves over the past 12 years." But some of the biggest game makers think with prices of 500 and 600 dollars for the two different versions of the PlayStation 3….it will be a closer race in the console business this time around. Bloomberg Boot Camp, I'm Fred Fishkin.