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Nintendo Maps its Strategy for the Wii

Boot Camp feature for Wednesday, May 24, 2006

Nintendo maps its strategy for the Wii. Bloomberg Boot Camp, a report on today's technology. It doesn't have high definition graphics….or a high def DVD player. But Nintendo thinks while Microsoft and Sony slug it out with all of the high end features…in the next generation video console business….it can gain market share with a machine that features a unique controller and games that are simply fun to play. Nintendo Executive Vice President Reggie Fils-Aimee…

"We believe that the consumer makes a decision on two fronts. First, what's the absolute out of pocket cost for a full system and a full portfolio of games. And certainly we believe that the consumer will be able to buy our hardware plus a range of software for what they'll pay for hardware alone on competitive platforms. But even more important than that, the consumer makes a decision based on innovation. Where am I getting fun? Where am I doing something different? And certainly on that cost, if you will, the Wii console from Nintendo is second to none. We are going in a very different direction than our competitors. Our focus is on innovation. Our focus in on game play.h"

The unique wireless controller can be used as a racquet to play tennis …or as a bat for baseball…and a second ..plug in attachment …let you use two hands independently in game play. What Nintendo has not yet revealed is the precise price…or the date when the Wii will arrive on store shelves. Bloomberg Boot Camp, I'm Fred Fishkin.