"Mirra we feel as a product and as a product segment is a place where we think consumers are going to start taking content and data and start sharing it. What Mirra does is give you a solution that not only automatically backs up all your data, backs up all your content, it allows you to access that content via the Web and offline. It also allows you to share that content through a community as more and more consumers get used to the Web, content sharing is going to be a big deal." Watkins is convinced as more consumers start downloading movies….and collections of high resolution digital photos grow….the need for home servers will become more apparent….
"I think we're in a revolution in content distribution that we haven't seen since the pony express was replaced by the telegraph. And what we're seeing today is people are starting to move content electronically. They're getting out of physical distribution, and starting to download using WiFi, Internet for content. And in that world, what enables you to do that is a storage device." And with high definition video…you're talking terabytes instead of gigabytes. Bloomberg Boot Camp, I'm Fred Fishkin.