"This is the entertainment side of digital photography. People wonder… I can organize my pictures with Picasa or various other products like that. I can edit them with high end Adobe products… what about fun, what about entertainment? How do I express myself … my creativity through software and through my pictures? So that's where we kind of come in as the entertainment part of digital photography. And on the business side of things, people will use this software to enhance presentations, business presentations, to make them more lively. We have some professional video editors, professional animators, but at the end of the day, the millions of people who are using the product are using it to have fun with pictures of their kids or their friends or parents or grandparents…or to goof off with pictures of celebrities or politicians." There's a little learning curve, but the software is simple enough for just about everyone. The software started out as shareware. While there is a version you can try for free at morpheussoftware.net, the program sells for about thirty dollars. There is competition…from FantaMorph and others as well. Bloomberg Boot Camp, I'm Fred Fishkin.