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Breaking Video Game Gender Boundaries

Techstination feature for Friday, August 4, 2006

Breaking the video game gender boundaries. Bloomberg Boot Camp, a report on today's technology. It is called the PMS Clan. PMS in this case stands for Pandora's Mighty Soldiers. They are female video game players….who banded together to take on and shatter the stereotype that all of the good game players…were guys. Co founder Amber Dalton….

"Today we are close to five hundred girls worldwide and it's just amazing. We've been having an amazing experience with our games." And you're playing professionally? "Yes, some of us do. Not all PMS members play professionally. A lot of us do though. I, myself, competed professionally in Halo 2. I ranked actually 8th at Cyberathlete Professional League, my team did. That was a world event. We actually had another PMS team place 6th there. So that was actually pretty phenomenal for us, that was our highest placement. I really see as far as the future of female gaming, I see our younger members because they're the ones that are starting younger and they'll also have more years behind them. So in a couple years, we'll have the same experience as a lot of the top males do."

And about complaints about the violence and scantily clad female characters in some of the games…Dalton says…

"I think it's just like any media choice. First of all, I definitely believe in the choice to play what I want to play. I'm an adult and I should have that choice. When it comes to children, that's up to the parents."

Dalton says what some game makers have to do is change the way they market titles…to capture the interest of more women. Bloomberg Boot Camp, I'm Fred Fishkin.