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It's No Flash in the Pan .... Adobe's Flash Turns Ten

Boot Camp feature for Thursday, August 17, 2006

It's no flash in the pan. Bloomberg Boot Camp, a report on today's technology. Flash….the Web plug in technology that Adobe acquired when it bought Macromedia… is now ten years old. And while rivals have come and gone over the years, Flash has survived. Adobe senior vice president and chief software architect Kevin Lynch says the number of Web sites using Flash continues to grow…

"From animations on Web sites to video on YouTube or Google Video, it's used on MySpace for people adding rich elements to their Web pages. It's also used by businesses today. SAP includes Flash inside of its Net Weaver suite for showing financial information inside companies."

Adobe faces competition from Microsoft and others….but Lynch says the future for Flash, looks pretty bright..expanding into new devices…

"There's a couple of areas. One is Flash moving from being primarily on personal computers to also on mobile phones and other consumer electronics. And we've been working with device manufacturers and operators around the world to deliver the Flash experience on mobile devices and that's beginning to happen now, starting in Japan and Europe and coming to the U.S. pretty soon. And that's really transforming the mobile experience much like Flash did on the PC. And the second area is Flash is being used for application development now."

Adobe chief software architect Kevin Lynch. Bloomberg Boot Camp, I'm Fred Fishkin.