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Another Memory Maker Turns to Music

Boot Camp feature for Thursday, September 14, 2006

Another memory maker…is making music. Bloomberg Boot Camp, a report on today's technology. The number two maker of digital music players…behind Apple…is SanDisk. Now another memory maker is getting into the game. Kingston is out with what it calls the K-PEX. It looks like more of a tiny portable game machine with its 2 inch landscape oriented LCD screen. All the better to view videos…which the K-PEX is capable of using the included encoding software. Product manager Jean Wong…

"Basically it's a flash based player which means that it has no moving parts as opposed to a hard drive player. It allows you to watch video, listen to songs, you can also use the FM radio, you can view images and it also allows you to view text files as well."

On top of that, the K-PEX can function as a voice recorder and includes a line in jack for recording. There are both one and two gigabyte versions….and the capacity can be expanded…

"It has an external memory card slot and it allows for a mini SD card. Mini SD cards right now are at about two gigabytes, so that way if you buy the one gigabyte player you can expand all the way up to three gigabytes and if you buy the two you can expand all the way up to four."

One downside…unlike players sold by SanDisk and many others, the current K-PEX devices will not work with subscription music services. You can find the two gigabyte version selling for about a hundred fifty dollars. Bloomberg Boot Camp, I'm Fred Fishkin.