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Bringing Podcasts to Cell Phones

Boot Camp feature for Monday, September 18, 2006

Bringing podcasts to cell phones. Bloomberg Boot Camp, a report on today's technology. It's called podcasting….a term combining iPod with broadcasting. And there lots of multimedia files available as podcasts these days….that can be viewed or listened to on computers or portable devices. A company called Melodeo is connecting cell phone users to podcasts and live radio as well. For five dollars a month…Melodeo is now available to Cingular customers. Company founder and executive VP Bill Valenti….

"We have a client, a Java or Brew client on a handset that enables you to search through a large catalog of media types. We built this for music …and obviously the challenge of searching through a gazillion tracks of music for mobile phones is pretty daunting. So we have a way of doing that and presenting the metadata for that catalog on the phone in a very clever and I think user friendly way. So you can just select from a broad category, a broad catalog rather, of podcast content available on the Web from all the big media companies…all the slick stuff…now produced by the mainstream media companies and all the stuff at the bottom of the pyramid that's produced by a guy in a garage with a PC and a microphone. Stream it to the phone or download it to the phone."

Cingular is calling it Mobilcast…and it is available on about 75 handsets. The variety of content available as podcasts is incredible..everything from lessons in learning Chinese to commentaries from Andy Rooney. Bloomberg Boot Camp, I'm Fred Fishkin.