"In listening to the consumer, we realized that we wanted to provide them with a product that was first of all affordable, so we've got our prices for the entry level product, which is the 404, down to 299. The product itself is able to be a digital video recorder, so it can record anything you can watch on your television at home, be it a DVD or a VCR, cable or satellite box. Secondly, you can transfer content that you have on your PC directly to the device." The video and image quality is about the best you'll find on a portable player….and the ability to record from so many sources gives it much more flexibility than you would have with Apple's video capable iPods. To take advantage of the recording capability, however, buyers will need to spring for an extra hundred dollars…for the Archos DVR docking station. Bloomberg Boot Camp, I'm Fred Fishkin.