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Can Sony Succeed With Electronic Books?

Boot Camp feature for Monday, October 16, 2006

Can Sony succeed with electronic books? Bloomberg Boot Camp, a report on today's technology. The company that brought the world the Playstation 2 and soon the Playstation 3….is out with the Sony Reader. The digital landscape is littered with failed electronic book devices….but Sony's belief is…this device is different. VP for Portable Reader Systems Ron Hawkins…

"What's really unique about it is the electronic paper display. This display gives you a look and feel almost like looking at a printed page or at news print. It's much more like reading on a printed page. Perfectly readable in broad daylight."

As for storage...you can carry around a pretty good sized library…in the Reader..

"It only weighs about nine ounces. It's got enough internal flash memory to store about 80 typical 3-books."

Which can be downloaded from the Sony Connect Web site. The Sony Reader can also display your own PDF or plain text documents, play unprotected MP3 music files and has slots for both SD and MemoryStick Pro memory cards. The battery will go through about 75 hundred page turns before it needs recharging from either a wall charger or through a USB port. It would seem the device would be perfect for college or high school students…who typically carry around backpacks full of books. But Sony's software does not include the ability to highlight….and it hasn't yet focused on the education market. The price… about 350 dollars. Bloomberg Boot Camp, I'm Fred Fishkin.