"Our marketing is targeted against both parts of our target. So for the masses we're broadcasting with mass TV, large levels of print, going after that broad audience, that consumer that's over thirty years old. For the younger consumer, we're focusing on the Internet. Things like YouTube, Zanga, all of the different types of social network sites that really speak to that type of audience. We're doing both. And that's why we're putting a very significant of spend behind the launch of Wii." Nintendo came in third place in the last console generation battle...behind Sony and Microsoft. What would make the company happy this time out?
"Our focus is this... we fully expect to sell all four million units that we'll put into the marketplace on a worldwide basis between now and December 31st. All of that will sell through retail. That will make us very happy. We expect our tie ratios to be quite strong, meaning the number of software titles sold per home console. We think we're going to sell about 3 to 4 games per console. That will make us very happy." Nintendo's Reggie Fils-Aime. Bloomberg Boot Camp, I'm Fred Fishkin.