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In Game Console Business, Microsoft Gears up For War

Techstination feature for Thursday, December 14, 2006

In the video game console business, Microsoft gears up for war. Bloomberg Boot Camp, a report on today's technology. In the face of new competition from Sony and Nintendo this holiday season…Microsoft's Xbox 360 is more than holding its own. Vice President Peter Moore, who is in charge game unit, says Microsoft may beat its own goal of selling ten million Xbox 360s by the end of the year…

"All indications are we came off a very strong Thanksgiving holiday, we've got great supply, we have games that are really driving the console like Gears of War and Viva Pinata that are doing extremely well at retail. And I think the key is that we're in stock, we're available, we're delivering well to retail, our marketing has kicked in in full gear and certainly the consumer's recognizing the fact that we have a great price point as well as a hundred sixty games available and that flies in the face our competition a little bit."

Gears of War quickly reached the million sales mark….and Viva Pinata is aimed squarely at Nintendo's bread and butter….the younger game players in the household…

"We certainly look at Nintendo and look at them as a company that has done that phenomenally well, actually over the decades. But if we're going to grow to meet the aspirations of building a truly mass market following, it's something we must do and must do well. And I think Viva Pinata is just the beginning of that. Expect a lot more content of that ilk from us in the next year or so."

Microsoft's Peter Moore. Bloomberg Boot Camp, I'm Fred Fishkin.