"As part of the open concierge, we're not pushing a particular technology. Our goal is to provide good service, good information, that people can make a good decision on. So we make both LCD product as well as plasma. So our position is that LCD at a lower screen size is a lot more apt to satisfy customers than in a larger size. So LCD has some issues with speed in terms of viewing material that is fast in speed, there is a lag as you know, there is a viewing angle issue." The concierge service, you should note, was initially designed for buyers of Panasonic's large plasma screens. The open advice line can be reached at 888-777-7134…and is available through the end of the year. Bloomberg Boot Camp, I'm Fred Fishkin.