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A TV Network for Your Cell Phone

Boot Camp feature for Monday, January 8, 2007

A TV network…for your cell phone. Bloomberg Boot Camp, a report on today's technology. With hundreds of TV channels out there already…you'd think there's enough video available to watch on cell phones. But that's not the way a company called GoTV Networks sees it. It is producing original programming…and some partnerships to create content designed for the mobile viewer. CEO David Bluhm…

"We create a lot of original programming. We currently do about sixty hours a month, we have 303 different show segments that we create across the spectrum of sports, news, comedy, entertainment and music. We also partner with traditional media partners to create a mobile experience from traditional brands that we're all used to on the television and the big screen."

About the need for new programming made for mobile, the CEO says….

"Mobile is not television on a two inch screen. The viewing experience is completely different, the viewing characteristics are different. People watch it for shorter periods of time. They need to engage and disengage seamlessly. Certainly the two inch screen itself causes you to edit and shoot content differently. So we firmly believe that made for mobile is going to be really the winning strategy in developing the right kind of user experience around the telephone. That involves editing, shooting, architecting the story and the threads to watch the viewing times."

Channels include Hip Hop Official, Fantasy Sports Edge…and Laugh Riot. Subscriptions are sold by mobile phone carriers. That list includes Cingular and Sprint Nextel. Bloomberg Boot Camp, I'm Fred Fishkin.