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Another iPod Accessory... iYiYi

Boot Camp feature for Tuesday, January 9, 2007

Another iPod accessory…iYiYi. Bloomberg Boot Camp, a report on today's technology. It's one of the latest devices from Tivoli Audio…a company known for wonderful sounding radios crafted with an eye toward design. And Tivoli founder and CEO Tom DeVesto says the iYiYi got its name…pretty much the way we described it…

"By the time we came out with it, I was so sort of sick of every "I" thing imaginable on the market, I started jokingly calling it the iYiYi and when it was time finally produce and sell it, I thought it was as good a name as any also hoped that people would find a little tongue and cheek somehow refreshing."

The Tivoli iYiYi….works with any dockable iPod….includes an AM/FM radio….an alarm clock and a remote control. It's the sound, however, that distinguishes it from the rest of the pack….

"The quality of the radio and the quality of the sound reproduction are the two …and attention to detail. You don't find anything sloppy about our products, from stainless steel hardware to the best LCDs available, remote control of all functions."

But the quality doesn't come cheap. The Tivoli iYiYi sells for about three hundred dollars…the same as the iPod SoundDock System made by Bose….which does not include a radio. You can find us on the Web at BootCamp.com. Bloomberg Boot Camp, I'm Fred Fishkin.