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Searching Through All That Online Video

Boot Camp feature for Friday, January 12, 2007

The video explosion on the Web. Bloomberg Boot Camp, a report on today's technology. Media companies…like the TV networks…and individuals….have been busy making more and more video content available online. How do you find what you're looking for? Google, Yahoo and MSN all have specialized searches for video. And a site called Blinkx.com …. zeros in on nothing but video. Co-founder and chief technology officer Suranga Chandratillake…

"We index all of it and when we index it, we basically create links back to it. So if you do a search on Blinkx and you find something that matches your search, and click on that link, you watch that content back on the other person's site. Those content sites are very, very happy with Blinkx because basically, what we do is stimulate more and more traffic to go toward their sites."

The video wall on the Blinkx site….looks like a huge multi screen TV network control room. The CTO says the site is adding some new capability this year…

"What this new system will let you do is if you are a news creator or blogger, anybody who creates Web content on a fairly regular basis, you'll actually be able to embed a special Blinkx widget into your system, into your site. And that widget will automatically find related videos based on everything you write about. So if you write and article or a post about a topic on one day and a different thing the next day, each day, Blinkx will find related video. So it's creating in parallel a video channel for you alongside your text content."

You can find more information at Blinkx.com. Bloomberg Boot Camp, I'm Fred Fishkin.