CCrane WIFI2 Radio

DVD Movies on Demand

Boot Camp feature for Monday, February 5, 2007

DVD movies… on demand. Bloomberg Boot Camp, a report on today's technology. While the biggest online DVD rental company, NetFlix, is launching a new streaming video service….some retailers may soon have unlimited supplies of an unlimited number of movies. SonicSolutions has developed technology called Qflix that will enable DVD burning kiosks. Choose a movie on a touchscreen… and it is downloaded and burned for you on the spot. VP Tim Hogan…

"DVD on demand allows retailers to tap a virtual infinite inventory, so even the smallest store can have thousands of additional titles and make sure that the most popular ones always stay in stock. You'll be able to select from that virtual inventory and have a studio quality DVD burned in about ten minutes. Part of the breakthrough in our announcement is the availability of industry standard content protection. So you're going to get the same studio quality and same studio content protection through this DVD on demand. Quality content protection has really been the missing link to make premium content available on demand."

And consumers will be able to download and burn movies at home as well… with Qflix….

"They'll be able to watch it on their PC, transfer it to a portable device, stream it over a home network to watch on a DVD, or burn a studio quality DVD when they want one for watching in the living room, in the car, anywhere they've got a DVD player."

The Walgreen chain of drug stores….is among the partners planning to use the technology. Bloomberg Boot Camp, I'm Fred Fishkin.