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Shrinking PCs are a Growing Business

Boot Camp feature for Friday, February 9, 2007

Shrinking PCs are a growing business. Bloomberg Boot Camp, a report on today's technology. Lenovo has joined the ranks of PC makers…that have been thinking small. The company is out with a new ThinkCentre PC….the A55 SFF….that cuts a Windows Vista desktop….down to size. Dilip Bhatia is Director of Global Desktop Marketing…

"It's basically about 3.4 inches by 12.2 inches by 14.1 inches. So the pricing starts at 579.00 and our product offering is targeted as small business customers. And one reason whey we've introduced the small form factor, the A55 offering, is office spaces are shrinking and a lot of the IT managers, a lot of the end users, are not looking for the big towers anymore. In fact, the small form factor is one of the fastest growing form factors in the desktop space…growing at roughly 26 percent compounded annual growth rate from 2005 to 2010.

The machine can be configured with the business edition of Windows Vista…or one of the home editions. Lenovo…best known for its notebooks, since it purchased IBM PC business, has plans to compete with the likes of Hewlett Packard, Dell and Gateway in desktop computers in the U.S….

"Clearly, we are investing in the market. We have obviously been very successful in China and we're trying to expand the success we've had in China to other parts of the world"

You can find more information on the A55 SFF at Lenovo.com. Bloomberg Boot Camp, I'm Fred Fishkin.