CCrane WIFI2 Radio

A New Way to Play The Sims

Boot Camp feature for Friday, February 23, 2007

A new way to play The Sims. Bloomberg Boot Camp, a report on today's technology. It's been seven years….since The Sims first arrived on PC screens…and according to Electronic Arts, more than 70 million games in the franchise have been sold. And it continues to grow. Bim Majekodunmi is the producer of the new Sims Life Stories…designed for casual gamers…

"Here you can pick up and play in five to ten minute installments. You're just trying to get through the story line. You have the auto-pause feature, so if you close your laptop, it pauses the game where you're at. You do have the option of playing in a window, you can multi-task, so this is for a more casual audience who might want to instant message or stay connected to their friends. You can play in one window and continue to instant message. We also have the story mode, so you basically have to fulfill a specific goal in order to continue the story line."

For instance...

"There's actually two story lines, there's Riley and Vincent. You're basically playing out all the major moments in one's life. So your first job, your first kiss, having to debate between two romantic love interests. Further down the line you will get married and have a child and then you're open to playing classic story mode which is what the Sims 2 offers."

The majority of Sims players are female. This game, which sells for about forty dollars, is just the first in a new line. Coming up….The Sims Pet Stories. You can find more information at TheSimsStories.com. Bloomberg Boot Camp, I'm Fred Fishkin.