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Sony Sees Lower LCD Prices...and New Features

Boot Camp feature for Tuesday, March 6, 2007

New features…lower prices…for LCD flat screen TVs. Bloomberg Boot Camp, a report on today's technology. Sony became the number one seller of LCD TVs in 2006…beating out the likes of Samsung and Sharp according to the NPD Group. Not an easy task given the cut throat competition. The good news for consumers…on pricing …isn't necessarily so good for manufacturers and retailers. And Sony Electronics President Stan Glasgow says prices will continue to fall this year….

"They're going to continue going down but not at the same rate they did last year. And this is very much a capacity and demand situation in terms of the fabs. From what we can estimate, and there's many research companies that check this, there's going to be less price erosion this year than last year. If it was 25 to 30 percent last year, it'll be 20 percent this year."

What Sony is doing to its new Bravia TV models this year…is adding modular connections…so they will be able to use the new Bravia Internet Link, for instance. That will enable users to …using their TV remote…connect to streaming Internet video…as easily as they connect to a cable or satellite channel…

"We're looking to give consumers an option in terms of getting content. We obviously have substantial content in Sony. At some point in time, we're hopeful to use that content very proactively for the company."

Sony's Stan Glasgow. Bloomberg Boot Camp, I'm Fred Fishkin.