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A PDA Made for Navigation

Boot Camp feature for Monday, March 12, 2007

A PDA made for navigation. Bloomberg Boot Camp, a report on today’s technology. Portable GPS navigation devices have exploded into one of the hottest consumer electronics categories. The rising demand has been helped by falling prices. Mio Technology has helped to fuel that with low cost devices that perform well. One of its latest is the P550….which combines GPS navigation with a sleekWindows Mobile 5.0 PDA. Marketing Director Eric Larsen…

”People are really enjoying that because a lot of people do a lot of travel for business and quite simply don’t want to carry the huge laptop. With this one device you can go on a plane, watch some movies while you’re traveling. You can go through and play any one of the Windows Mobile games you want to download. When you get someplace you can check for WiFi, you can check email, you can get driving directions. It really is a nice all in one device.”

With the market being a little different than the one for stand alone GPS units…

“It tends to be. That’s really the person who is a little bit more of a technology enthusiast. They enjoy the connectivity. These are people who enjoy the Bluetooth and want to beam their information back and forth.”

It can also do a nice job displaying digital photos and playing MP3 music. And the price is under five hundred dollars. The one thing missing is a built in cell phone. There are a variety of smart phones on the market that can also work as navigation devices….and navigation services are available from carriers for many other phones as well. Bloomberg Boot Camp, I’m Fred Fishkin.