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Symbian Looks to Smarter, Cheaper Mobile Phones

Boot Camp feature for Thursday, April 19, 2007

Smarter mobile phones...for less money. Bloomberg Boot Camp, a report on today's technology. When consumers in the U.S. think of smart phones...what comes to mind are Research in Motion Blackberry devices....Treos made by Palm or phones that use Microsoft's Windows Mobile software. But the biggest operating system maker for smart phones...with a 70 percent global market share... is Symbian...a London based company mostly owned by Nokia and Sony Ericsson. CEO Nigel Clifford is hoping that Symbian's ten percent share of the U.S. market will grow...as new versions of the software bring more capabilities to less expensive phones...

"They're positioned at both delivering more punch, but also allowing it to be put on lower cost phones. So what we're aiming to do is make available the smart phone experience on feature phone style devices. And so what we're doing is a number of new elements inside the software to make it available on lower cost hardware, plus adding a whole new range of new features...enterprise and multimedia in nature."

One obstacle Symbian has faced in the United States...is that its software so far...has not been used in CDMA handsets...used by Verizon Wireless and Sprint...

"Well there's nothing that would prevent us from putting our software alongside CDMA. But we need an opportunity. We need a collaborative opportunity with an operator and a handset vendor to make that happen."

Symbian CEO Nigel Clifford. Bloomberg Boot Camp, I'm Fred Fishkin.