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Video Games and Opera?

Boot Camp feature for Tuesday, April 24, 2007

Video games and Opera. Not such an odd couple after all. Bloomberg Boot Camp, a report on today's technology. One of the latest free add ons available for Nintendo's Wii video game console...is Opera. Opera is the name of a Web browser that has been growing in popularity...on mobile phones, PCs and now the Wii. In June the Opera browser for Nintendo's DS handheld is due to arrive as well. How did the partnership come about? Jon Von Tetzchner is CEO of Opera...based in Norway....

"They liked our product and we liked their product. It's in a way, very simple. It's a mutual respect I think for the products that different companies make. It's a great company to work with." Can you leverage your presence on the Wii and the DS to get more consumers to use your browser on their PCs? "Yes. I mean we definitely do see the fact that we are on different devices. We've seen it going in all directions. In some markets we've seen the fact that we've had a brand name on the PC side has helped us on the mobile and the like. And we've seen it go both ways. And that applies obviously to Nintendo. We already have a lot of users coming to our community site that have been using Nintendo for years. There's a very strong now community of users that is using Opera on the Wii and on the DS. It's a great thing to build on."

Opera this month released version 9.2 of its browser for PCs...adding a feature called Speed Dial....giving users quick access to their favorite sites. Bloomberg Boot Camp, I'm Fred Fishkin.