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Inspiring New Designs in PCs

Boot Camp feature for Thursday, May 10, 2007

Inspiring new designs in personal computers. Bloomberg Boot Camp, a report on today's technology. PCs…don't have to look like PCs. Companies like Apple and Sony have known that for a long time. And Intel has tried to give some inspiration to others to come up with innovative computer designs. A million dollars worth of inspiration. That's how much was at stake in the Intel Core Processor Challenge. Intel's Ken Kaplan says the top prize…of 700 thousand dollars …went to a company from South Korea…

"In first place was Trigem. And they made something that when I look at it I think of it as a modern stereo almost. But they brought computer components to it. It's a three piece black home entertainment system. The CEO said he made something that was quieter and super easy to use. The thing even has a VOIP phone."

In second place…was a company called Mesiro from Norway. Then Intel held what it called the People's Choice Awards. Online voting gave the top prize there to mCubed for the HFX Micro. But perhaps the most unique designs came from a company called Slipperyskip…which created a PC in a wooden case with an art deco look. Kaplan says Intel will be helping the top winners bring their designs to market…

"They're hoping to bring it to the market worldwide. I bet they're on the race to try to get something out on the shelves by the Holidays."

And Intel says the challenge worked well enough…that it has decided to do it again…next year. Bloomberg Boot Camp, I'm Fred Fishkin.