"The problem is they had a certain amount of talent built into them, a certain amount of intelligence. But there was always a lot of ...after the easy fix...you have to say ...well that's too dark, it's almost right. The success rate was not adequate. Whereas if you went to a one hour photo lab the software that was running on those powerful machines, would nail 22 out of 24 pictures just right. So it was simply a matter of yes there have been auto fixes, and our own, through a really rigorous development schedule until it was the equal and sometimes superior to what you could get if you went out and had it done at a lab. So our auto fix is basically fantastically smart." The company offers a free trial of the software at noromis.com. If you decide to buy...the price is about 50 dollars. Bloomberg Boot Camp, I'm Fred Fishkin.