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Will Motorola's Razr2 Cut it?

Boot Camp feature for Thursday, May 24, 2007

Will Motorola's Razr 2 cut it? Bloomberg Boot Camp, a report on today's technology. It's been re-designed with a new powerful processor and a steel frame on the inside....and improved screens....and a new finish on the outside. Motorola is hoping the Razr 2 ...which will go on sale this summer....along with other redesigned handsets....will help it become a profitable company again. Chief technology officer Padmasree Warrior....says while competitors have tried to copy the thin design of the Razr, Slvr and Q phones...there are differences...

"It is not simply pure hardware design. I mean you can have thin phones that break the first time you drop them, because remember the mobile device is with you all the time. Which means it takes a lot of beating up. You drop it, you sit on it, you move it around. And so our strategy is to make them strong, make them sleek, make them stylish and, by the way, deliver a great, compelling user experience. It's simple to use, it's fast, it lets you do things in an easy fashion. And that's where we're taking our leadership."

Ahead of new competition from Apple's iPhone, Motorola is partnering with Napster to deliver music onto new models of its Rokr phones...which Warrior says may be a better value for consumers....

"One of the things we are focusing on is expandable memory that is removable. In other words, you don't have to pay for memory that you're not going to use."

Will Motorola's strategy revive the brand? Time will tell. Bloomberg Boot Camp, I'm Fred Fishkin.