"Well for a long time, external storage products have really just been, for lack of a better term, ugly grey boxes that sit on your desk and plug into your USB port and they're fairly passive and they require you to be interactive with them and to drag and drop files onto them. So with Free Agent, what Seagate has done is brought a new level of consumer friendliness to the marketplace with these products. There are three products in the product line. It starts with the smallest one which is the Free Agent Go, which is a 2 and a half inch portable product, the next one up is the Free Agent desktop, which is just for those users who want a nice looking external storage product that increases their capacity. And then at the top of that line is the Free Agent Pro product, which is our flagship desktop product and contains some auto-synchronization software on it." What makes it unique is the stylish design and the ability to connect to flash drives, online photo services…even MP3 players. Pricing starts at under two hundred dollars for a five hundred gigabyte version. Bloomberg Boot Camp, I'm Fred Fishkin.