"The best thing about our products is we offer a thirty day trial. So any of these consumers can log onto our Web site, which is www.Iolo.com, and try any of our products, the full blown ones, for thirty days. So try before you buy. I don't think Norton or McAfee offer the same trial versions as we do." And in terms of the way your products work and the protections that they offer, what's different about them? "It would be really hard to point out differences between AV and firewall. Most of them out there sort of perform the same amount of tasks or use common anti-virus labs for their definitions. I think what differentiates us is our interface, first, and our ease of use. So our solution right out of the box is simple to install. The wizards are very simple." The package includes , AntiVirus, Firewall, AntiSpyware, and applications Iolo calls Security Optimizer and System Guard. The price…about forty dollars for a license that allows you to protect three PCs. Bloomberg Boot Camp, I'm Fred Fishkin.