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Mobile Phones...With Feeling

Boot Camp feature for Tuesday, July 10, 2007

It's missing from the iPhone…but arriving on others. Bloomberg Boot Camp, a report on today's technology. It's one of the features missing from this generation of Apple's new iPhone….tactile feedback when using the touch screen. The technology from Immersion is being used in some handsets from Samsung and others. Immersion calls it VibeTonz. Vice President Mark Belinsky…

The main feature that we add to cell phones is we add the sense of touch back to a digital interface in a cell phone so that any application from a game to a calendar application to a dialing keypad, to a stock ticker, can be animated if you will, with touch feedback so that the user gets a better sense of what's going on in his application. So with the touch feedback, it gives the user instant information of either a button press or some kind of an SMS message you might have sent. Or some message you might have received."

Among the valuable features…caller or notification specific types of vibrations….the way many phones let you set up caller specific ring tones…

"So far, over sixteen phones have been shipped into the market in the U.S., Asia and Europe by Samsung and LG. Later this year you'll see phones from at least two of the other major handset OEMs. Those being Nokia, Motorola and Sony Ericsson."

It adds more feeling…if you will…to your mobile calls. Bloomberg Boot Camp, I'm Fred Fishkin.