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Video Games and Steven Spielberg

Boot Camp feature for Wednesday, July 25, 2007

Video games…and Steven Spielberg. Bloomberg Boot Camp, a report on today's technology. Movie director Steven Spielberg is working with Electronic Arts to create new original games….scheduled to be released next year. And the expectations are high. Electronic Arts CEO John Riccitiello…

"Steven's clearly got a gift. A gift for telling stories, a gift for creating characters, a gift for making them come alive and become important to the viewer of his films. And the partnership with Electronic Arts is to try to bring those exact insights in a bigger, more powerful way to video game platforms and the PC."

EA has announced a smattering of information about two of the games….

"One of them is more of a family product based on sort of taking the idea…you know we all played with blocks as kids…and turning that into a pretty fundamental video game. There's a lot of precedents for sometimes disarmingly simple ideas being incredibly powerful."

The other game the company and Spielberg are talking about….harkens back to an old EA slogan… can a computer make you cry…

"The text said that we see a future, sometime out there, where the stories and character and your involvement in the game will be every bit as moving as a great movie or a great book."

That's the teaser…for now….sort of like a short trailer for a movie that won't be out until next year. Bloomberg Boot Camp, I'm Fred Fishkin.