CCrane WIFI2 Radio

Living in HD... Panasonic's Push

Boot Camp feature for Thursday, August 9, 2007

Promoting high definition. Panasonic pushes Living in HD. Bloomberg Boot Camp, a report on today's technology. If the idea of adding twenty thousand dollars worth of high definition gear to your household sounds good….everything from a 50 inch screen to an HD camcorder, a Blu-Ray DVD player and a notebook computer….Panasonic would like to hear from you. It's running a living in HD contest …asking families to describe how they would use HD as part of their lives…both watching and creating content. Among the judges is movie director Brett Ratner....whose films include Rush Hour, The Family Man and X-Men, The Last Stand…

"They're going to choose a bunch of families. I'm going to be a part of choosing those families. But they're going to accumulate footage of what it's like to life in high def. They're going to give an assignment now…at the end of the day…who is going to become the actor, who is going to become the director? Is the father going to be the actor and the son the director or vice versa. It's an interesting kind of experiment on how technology is affecting families throughout the United States." And what do you think you want to look at in helping to select the families? "Well you know it's almost like casting a reality show because you want people who have some kind of personality or charisma or interesting qualities and someone who has a great story to tell."

Film director Brett Ratner. If your family is ready for its close-up, you can find more information at livinginhd.com. Bloomberg Boot Camp, I'm Fred Fishkin.