CCrane WIFI2 Radio

Wireless Internet Everywhere...or Almost

Boot Camp feature for Monday, August 27, 2007

A wireless broadband connection to the Internet, everywhere. Or almost everywhere. Bloomberg Boot Camp, a report on today's technology. Sprint Nextel, the number three wireless carrier in the U.S. behind AT&T and Verizon….is staking its future on technology commonly called WiMax...which is designed to deliver fast wireless Internet connections over wide areas. Sprint's plan, with partners that include ClearWire, is to have the service, being branded Xohm, available to a hundred million people in the U.S by the end of next year. Sprint CEO Gary Forsee says it is about much more than high speed Web browsing for mobile phones….

"You're going to see the use of that chipset being deployed in home service arrangements. You're going to see it deployed on construction sites. You're going to see a chipset actually deployed in a vehicle."

Sprint says adding the wireless capability to devices like digital cameras and cars will cost no more than 15 dollars or so…..and the company envisions consumer subscriptions for service that would cover multiple devices. Heading up the new Xohm business…is Barry West….

"We're going to have the ultimate flexibility so the user really feels they're getting value from this. That they are not being charged multiple times for multiple devices. We're going to treat people as the customer, not devices as the customer."

Sprint is planning to spend up to 5 billion dollars on the new network over the next three years. Bloomberg Boot Camp, I'm Fred Fishkin.