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A New Roomba to the Rescue

Boot Camp feature for Friday, August 31, 2007

A new Roomba to the rescue. Bloomberg Boot Camp, a report on today's technology. iRobot Corporation…with its roots at MIT, has sold over two million of its robotic Roomba vaccums. They've been snapped up by early adopters….gadget fans….and have been fun to have around the house. Now the company is out with the Roomba 500 series….which more than their predecessors… take the job of cleaning more seriously. iRobot co-founder and CEO Colin Angle…

"It's designed to clean your floor every single day. So the ideal is, every day you want the robot to come out, thoroughly vacuum your floors, room by room, and then make it back, recharge itself, and then be ready to go tomorrow and not get stuck. And just every day, like a reliable appliance, go out and do its job."

There are three models…in the 500 series…ranging in price from 250 dollars….without built in scheduling…to about 400. The improvements make higher price tags…worthwhile…if you want a machine to take over the vacuuming chores…

"It has twice the vacuuming power of our previous models. It has a light touch bumper system so that as it moves toward a wall or a piece of furniture, it will slow down and just barely tap that."

iRobot does have some would be competitors, but with the 500 series, they'll likely be left in the dust. Bloomberg Boot Camp, I'm Fred Fishkin.