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New iPods=New Accessory Opportunities

Boot Camp feature for Thursday, September 20, 2007

New iPods and the iPhone….mean new opportunities for add-ons. Bloomberg Boot Camp, a report on today's technology. Apple's release of new versions of the iPod….is music to the ears of companies that have carved out a pretty big business making all kinds of accessories. Griffin Technology is among those that have been in the lead…building on a fifteen year relationship the company has had with Apple. Griffin's Jackie Ballinger…

"When the iPod was announced we started building accessories for the iPod. The iTrip is probably our flagship product for the iPod. But we've got all sorts of power, we've now ventured into cases as well as speaker design as well."

There is a ton of competition from companies like iHome and Belkin, and it is difficult to come up with products that are unique. One that is, is Griffin's iKaraoke…

"It basically takes all of the music you already have on your iPod and allows you to hook up the iKaraoke and the microphone itself cancels out the vocals. And we've improved it lately with our TunePrompter, which is actually a software program that allows you to make a movie. You import the lyrics or type the lyrics in to the song you already own."

The iKaraoke microphone broadcasts your performance to a nearby FM radio. The price…about fifty dollars. You can find more information at GriffinTechnology.com. Bloomberg Boot Camp, I'm Fred Fishkin.