"There's a button indicating whether the
safety is on or off and when that button is on, or off, then the child is prevented from producing inappropriate web sites. Also, we do multiple layers of filtering so we actually communicate with our servers, check if the site is okay before we go there. Then when the page comes in, we filter it on the fly and take out any bad words on the fly. We also provide the child with message boards, chat, email...their own sort of community features where the parents decide who the kids can communicate with and then they block any communication with strangers." The browser bar takes only about a minute to download and again, it's free. The catch?
"Primarily that we're setting up a shopping mall for kids that features toys, games, fashion, music, entertainment." SurfMonkey hopes to attract kids and their parents for one stop safety and online shopping.