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Updated Easy Media Creator From Roxio

Boot Camp feature for Thursday, October 4, 2007

An updated Easy Media Creator from Roxio. Bloomberg Boot Camp, a report on today's technology. Sonic Solutions…owner of the Roxio brand…is out with Easy Media Creator 10. And much of the focus is on bringing digital content…onto portable devices like mobile phones, iPods or Sony's PlayStation Portable. Director of product management Tom Vaughan….

"There's great mobile device support. So for cell phones that have cameras or for portable players, if you want to get your content off that device or you want to put some content on the device to walk around and enjoy while you're on the go, we've got a great mobile media manager. We've enhanced our regular media manager which helps you manage your whole media library and organize it."

Also new… is full support for Windows Vista…

"This suite is made for Windows Vista from the ground up." Still works with XP though, I assume… "Still works great on XP, but if you are running Vista, you'll get a couple of Vista gadgets on the desktop that makes things even more convenient."

On the video editing side…Roxio offers the tools most consumers need but does not yet support the creation of Blu-Ray or HD DVD videos that will play on high definition players. That, we're told will be coming in a future add-on. The company faces plenty of competition from Nero, Adobe, Pinnacle and others. But it is a complete package…priced at one hundred dollars…or eighty for an upgrade. Bloomberg Boot Camp, I'm Fred Fishkin.