CCrane WIFI2 Radio

Video Games and Exercise..Fisher Price in the Game

Boot Camp feature for Thursday, October 11, 2007

Video games and exercise. Bloomberg Boot Camp, a report on today's technology. Nintendo's been winning lots of converts with its Wii video game machine. It's motion sensing controllers get kids and adults…off the sofa. More titles and add-ons are coming that will take advantage of that capability. For young children, Fisher Price is out with the Smart Cycle….a kid sized exercise bike that plugs into a TV. Kids play games…but have to keep peddling. The toy is one of Toy Wishes magazine's hot dozen for this holiday season. Mattel brands president Neil Friedman…

"It gets the child active and helps that natural worry about childhood obesity." Will it have a real impact, do you think, on it? "We believe that it will cause we think it's right exactly where kids are today and where moms are."

It's designed for kids ages three to six and sells for about a hundred dollars. Additional games are priced at 21 dollars….and batteries are an added expense. Mattel has had some high profile toy recalls…and toy makers are concerned that parents may not spend as much on toys this holiday season as a result. David Kosnoff is Mattel's senior director of product integrity. He says the company is trying to reassure parents with more stringent testing…

"We have put in place a three point plan where we are putting a great deal of control over incoming materials, over our in process and at the finished good testing level."

Mattel's David Kosnoff. Bloomberg Boot Camp, I'm Fred Fishkin.