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Online Fascination With Other People... Justin.TV

Boot Camp feature for Tuesday, October 16, 2007

The online fascination with other people's lives. Bloomberg Boot Camp, a report on today's technology. In the age of the Internet, everyone can have their own reality show. That pretty much what a Web site called Justin.TV enables. CEO and co-founder Michael Seibel says the site started in March with, Justin Kan, one of the other founders…streaming video of his life. Now…anyone else with a Web cam and an Internet connection is invited to join in. The business plan…

"We see a huge potential market for live video online. So the business model is essentially take advantage of that ease of use that comes from just using live video and clipping it off later, when it's online. And to be completely honest, generate enough of an audience to be attractive to advertisers, who essentially want to be associated with what's going to be the newest, best, thing in the online video market."

The plan is to share that advertising revenue with the so called broadcasters and producers. And about where the company draws the line on what can be shown and what can't, Seibel says…

"First and foremost, we certainly draw the line. We don't allow any nudity on the site. We don't allow any serious violence or serious hate speech. We're trying to create a community that people feel safe watching video on."

There are channels that just feature people…mostly young women and men…and others like one called appleiphoneschool. The software begin broadcasting yourself is free. Bloomberg Boot Camp, I'm Fred Fishkin.