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More Technology in Toys for Kids

Boot Camp feature for Friday, October 19, 2007

More technology in toys for kids. Bloomberg Boot Camp, a report on today's technology. The biggest toymakers are turning more and more to technology and chips to win the interest of kids and parents. At Hasbro, chief marketing officer Duncan Billing says…

"Well as always, innovation wins the day. And at Hasbro we've got a terrific amount of innovative product. And the consumer's always willing to pay for innovative product. The kids always want it. And moms and dads are always willing to get what the kids want. So we're very happy with our range of incredibly great product."

Traditional toymakers, after all, have to compete with those video game systems…and games for them that can cost sixty dollars apiece. Some of the biggest video games this year will be a new version of Guitar Hero…and a new title called Rock Band from Electronic Arts. Hasbro's answer….is Power Tour Guitar. Adam Biehl with Hasbro's Tiger Electronics…

"This is a guitar unlike any other. It actually teaches kids how to play real rock songs. There's 12 songs on board the guitar and it uses lights that kids can follow to learn to play those songs. There's no strings on the guitar at all. They use single finger power chords to create real rock songs. So they can play Wild Thing, Breaking the Law by Judas Priest, even Smoke on the Water."

You can find the Power Tour Guitar for under sixty dollars. An add on Power Tour Amplifier…for the most daring of parents…is an additional 45. Hasbro, of course, has competition from Mattel, which sells its I Can Play Guitar. Bloomberg Boot Camp, I'm Fred Fishkin.