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Intuit Gives Push to Would-be Entrepreneurs

Boot Camp feature for Tuesday, November 20, 2007

Intuit gives a push to would be entrepreneurs. Bloomberg Boot Camp, a report on today's technology. Lots of people have lingered on that ledge….wanting to start their own business…but never have taken the leap. Intuit….maker of Quicken, Quickbooks and TurboTax….has been traveling to cities around the country offering help with a program it calls I will just start. Quickbooks general manager Mike Lipps…

"Our research shows that 72 percent of Americans think about or have a dream of having a small business. And we've been in this space for quite a while with some of our financial software products. And the approach this year is for us to try to go out and help folks that are even just thinking about starting a small business because there are millions of them. Up to ten million in this country in any one given year that actually try and give it a start. Try and help them get started and overcome some of the hurdles that they have out of the gate. And we have a set of products with Simple Start which is free on our Web site, Iwilljuststart.com, is sort of the name of the campaign. And you can go there to get free financial tools and advice and connections to other small businesses to help you get started."

The link to others who have already take the step…can give people who have been thinking about a business of their own…the courage to get started…

"So if I'm thinking about starting a hair salon in San Francisco, I can connect to someone who runs a hair salon in Miami or hair salon in New York and find out what were the hurdles they had getting started. Where did they get funding?"

Of course Intuit hopes those who succeed…with help from the free software…will upgrade as their businesses grow. Bloomberg Boot Camp, I'm Fred Fishkin.