CCrane WIFI2 Radio

Amazon Bets Kindle Will Catch Fire

Boot Camp feature for Thursday, November 29, 2007

Amazon bets that Kindle will catch fire. Bloomberg Boot Camp, a report on today's technology. It weighs a little over ten ounces…and can store 200 electronic books in its built in memory. And that's just the start when it comes to the new electronic book reader created by Amazon.com. Founder and CEO Jeff Bezos…

"Well Kindle is wireless. So one of the things that allows is you can think of a book and have it in less than a minute. And it's not WiFi, so you don't have to hunt for a hot spot, you don't have to authenticate. It's EVDO, the 3G cellphone network that gives you coverage anywhere where you happen to be. You can be moving around on a train, etc., and you can still wirelessly download books in less than a minute. And you can do that right from the device. So the device is also a store, you shop from the device. And there are 90 thousand books."

You can also subscribe to newspapers, magazines and blogs that are delivered wirelessly. The e-ink screen is crisp, very much like reading from paper and the battery life is up to 30 hours according to Amazon. The price…399 dollars. Does Bezos think he can win mass market appeal?

" I do. This is a great value price. If you consider what is inside Kindle. It's the world's most advanced cellular radio. The world's most advanced display technology, electronic ink."

Amazon's Jeff Bezos. Bloomberg Boot Camp, I'm Fred Fishkin.