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10 Megapixel Camera...Under 170 Dollars

Boot Camp feature for Monday, December 10, 2007

A ten megapixel camera….for under 170 dollars. Bloomberg Boot Camp, a report on today's technology. Digital cameras continue to drop in price…and you can find plenty of models for under 150 dollars from name brands like Nikon, Kodak and Hewlett Packard. Now, DXG….a company best known for making entry level video and still cameras….is out with the DXG 110….offering ten megapixels for 169 dollars. Senior VP Paul Goldberg….

"The market's really changed. About four years ago, only about 30 percent of the households in the United States owned a digital camera. Today, it's about 70 percent. For the most part, we're going after a consumer that has already owned a digital camera, has some experience with it and at this point it's a replacement market or augmentation market."

Even at the low price, DXG has included some good features…like face recognition, a pretty standard 3X optical zoom and automatic contrast management…that may make for fewer images that wind up deleted…even in tricky backlit situations…

"The subject will come out… essentially you'll be able to see their face, everything will come out okay on the subject and you'll be able to look out the window and actually be able to see detail out the window."

The use of standard double A batteries is also a plus. On the negative side… the camera has an overall sluggish performance….and does not have the same quality feel that you'll find in some better known competitors. Bloomberg Boot Camp, I'm Fred Fishkin.